Online business account


With an online business account you can easily and quickly order our products through our B2B portal. Do you already have an online business account? Click on the link below to log in.

Login with online business account

No online business account yet?


Do you not yet have an online business account and would you like to have access to our B2B portal? Please contact our sales department. We are happy to help you.

Mail to: sales.nl@smartwaresgroup.com

We welcome resellers from all over the world!

Princess was founded in 1994 in Breda, the Netherlands and is the founder of the baking plate. With this innovative item, the concept of fun cooking has been giving a new meaning to households worldwide.

Today, Princess is part of the Smartwares Group and offers a wide range of 180 household appliances across 20 categories, varying from jug kettles to vacuum cleaners and from hot air fryers to multi cookers. Princess appliances are sold in over 63 countries; with many households worldwide using Princess products. Princess items are known for their beautiful designs, smart features and premium brand allure, but always at affordable prices. Innovation is our top priority: we continually translate global trends and developments into surprising products, such as the successful Raclette Pure range with bamboo housing. Many of our products are internationally patented.

Thanks to this vision, Princess has grown into a successful brand throughout Europe and a very strong brand in the B-segment. Princess adds value to every assortment.

Did you know that Princess is part of the Smartwares Group?

Smartwares Group is a global player with several brands in the field of security, lighting and small domestic appliances for in and out of home. Thereby, Smartwares Group provides comfort and safety in and out of home by offering a broad assortment of products with affordable prices and smart solutions.

Each step in the process of a product has been controlled for. From product selection to aftersales. We deliver what we promise. Furthermore, we are continuously seeking for new smart solutions to make your life at home even more safe, comfortable and easier.

The Smartwares Group products come with clear and convenient packages and easy-to-use and crystal clear user manuals. All our products have been extensively tested and meet the requirements of several important European inspection authorities like KEMA, TÜV/GS and EMC/CE.

If you want more information about the Smartwares Group, please visit our corporate website.


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